Autism Anglia Rebrand 2019

We are really excited to share our new Autism Anglia logo with you ahead of World Autism Awareness Day and at the start of World Autism Awareness Week.

With the imminent change of our head office address, it was an opportune time to re-evaluate our branding, to move away from the puzzle piece which itself is a controversial symbol, and to give the charity a fresh new look.

There is no substitute for the puzzle piece in our new logo and this was done for a reason. We believe that autism cannot be represented with just one symbol, every single person with an Autism Diagnosis is an individual and not one symbol can truly represent all autistic people.

Public opinion and knowledge of autism has come a long way since 1963 in which the puzzle piece symbol for autism was created by the board of the National Autistic Society (who have since rebranded twice seeing the puzzle piece removed in both instances.) There is still much work to be done to further develop people’s pre-conceived opinions and to further increase knowledge and acceptance.

In order to respect the charity's heritage, retaining the pink was important to us, but by bringing in the complementary colours purple and blue it pays respect to the autism 'spectrum' all three colours have been used in harmony in a gradient form.

 

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FAQ’s

• Why are you rebranding?

We are relocating our Colchester Head Office to North Hill, Colchester shortly (more information on this to follow). This means that we need to make changes to every single document and leaflet that contains the old address, this comes with an inevitable and unavoidable cost. With the change of address, it was a perfect opportunity to think about how the charity looks, both internally and externally.

• How much did it cost?

The new design has been created in-house by our Marketing and Communications Officer meaning that it has cost us nothing apart from his existing salary.

To minimise the cost of printing new marketing materials, letterheads, leaflets etc. we have allowed our stock to deplete over the last few months without spending on topping up with our old branding/logo.

We have secured some sponsorship from local businesses to purchase new banners and will continue to do so for future items that need to be replenished.

• How will it affect the people you support?

We have endeavoured to inform each person within our services of the change and reassure them that although our logo has changed, the way that the charity operates will remain the same.

• Why have you moved away from the puzzle piece?

We believe that autism cannot be represented with just one symbol, every single person with an Autism Diagnosis is an individual and not one symbol can truly represent all autistic people. Our focus is to put the autistic person at the centre of everything we do and to represent that autism is a spectrum condition.

• Is Autism Anglia changing?

Simply put... No. Autism Anglia's same services and values will remain but with a fresh new look.